Marketing for your small businesses is crucial, but there are several misconceptions that can mislead entrepreneurs. If not careful, you can wind up implementing the wrong marketing tactics. Here are some common misconceptions:
1. One Size Fits All
A common belief is that what works for one business will work for another. The reality is that marketing strategies need to be tailored to the specific audience, industry, and goals of the business. A cookie-cutter approach rarely provides the best results.
You will receive a long-term plan tailored to your unique business objectives, such as higher SEO rankings, or more actions taken from viewing your social media posts. When you partner with us, we target your marketing needs, strengthen your brand, produce engaging content, and provide an overall marketing strategy for promoting your unique company story.
Learn more about our 3 parts to building an effective B2B marketing strategy: https://fuse-mktg.com/target-tactics-and-launch-white-paper/.
2. Marketing is Just Sales
Small business owners often equate marketing solely with sales. Marketing and sales play two different roles. Marketing encompasses a wide range of activities, including market research, branding, content creation, and customer engagement. Selling is just one part of the marketing mix.
In Action
In a previous project, a not-for-profit organization aimed to improve its brand awareness and increase membership. To accomplish its goals, it would need to build a new marketing strategy to attract more leads. This strategy helped strengthen the work of the salesmen.
The following initiatives were put into place:
– Develop a content library of high-value resources
– Launch a new website for lead generation
– Post consistent, consumer-centric content on LinkedIn
– Implement a LinkedIn paid ad campaign to reach ideal consumer profiles
The marketing efforts generated qualified 11 leads and 3 contact form submissions in just a few short months. To read this full case study, visit https://fuse-mktg.com/project/leveraging-linkedin-for-lead-generation/.
3. Marketing is a Sprint, Not a Marathon
People believe well-done marketing efforts should always provide immediate results. The truth is marketing is often a long-term investment. It may take time to see the full impact of your efforts, especially with strategies like SEO or content marketing. It’s a marathon!
In one case, our client saw a significant difference after a 6-month investment in marketing strategically. The engineering consulting firm previously used LinkedIn as a repost and reshare hub, with little to no original content or thought leadership. It was looking to expand the reach of the brand while showcasing its expertise in the industry.
Through the firm’s investment in marketing, they developed multiple goals, including the goal to see a significant increase in reach on LinkedIn, as shown by an increase in monthly impressions from 24/month to 100/month on LinkedIn in 6 months. They understood that progress was not instantaneous, and the solutions would take time to make a change. Their trust paid off, as the marketing efforts lead to an increase of 492 followers in 6 months.
To dive deeper into this case study, visit https://fuse-mktg.com/project/from-industry-experts-to-content-innovators/.
4. All You Need is a Website
Many believe that once their website is up, their online marketing is complete. It is the complete opposite, as a website is just the beginning. Ongoing efforts like SEO, content updates, and digital marketing are necessary to attract and retain customers.
We can help you handle the plethora of things you can do with a website. FUSE Marketing offers web development services, as well as web design, SEO & Keyword Analysis, and Content Writing and Editing.
For quick steps to improve your website, check out our Tips & Tricks video:
Running a small business can be overwhelming, and we’re here to help. Let us take marketing off your hands. Whether you’re looking to boost your online presence, increase brand awareness, or more, we’re here to help. Our customized packages ensure that you receive specific support and strategies that align with your vision and objectives. To learn more about the services we provide and whether we are the right choice for you visit us at https://www.fuse-mktg.com.
