We are FUSE Marketing—a marketing agency that works with small to medium-sized industrial businesses in the greater Houston area and beyond. We work alongside our clients to develop relationships and create a targeted marketing strategy that achieves their unique goals.

Marketing’s main enemy is a combination of fear and confusion in the minds of potential consumers. As with any successful military tactic, the strategy of attack begins with the long-range artillery followed by the close-range, targeted attacks from the infantry. The infantry is armed from a high-quality, well-stocked armory to launch a successful campaign.

Your marketing is your artillery. Its main purpose is to weaken the effects of fear and confusion in your consumers’ minds with long-range, indirect attacks. This role is what your marketing does best. At FUSE Marketing, the B2B marketing artillery is made up of the targeted approach of account-based marketing (ABM) and value-creating inbound marketing.

Finally, it’s time for the sales team. Each salesperson in your company makes up the infantry that will follow the coordinating attacks of the artillery. Of course, your infantry will also be supplied by the effective marketing armory. The one-on-one, direct conversations your salespeople have are where the sales close, but only if the artillery and the armory have done their work.

We specialize in small to medium-sized businesses. If your company has around 100 employees or less, we’d love to work with you.

Our specialty is the energy, construction, and industrial services industries. Because our wide range of experience in these industries, we quickly grasp even the technical aspects of your product or service. Our knowledge and background allows us to translate your information into great marketing.

Marketing doesn’t work overnight. Marketing is a long-term investment. We’ve found that it takes about 3 months before clients begin seeing their ROI. So if you’re in for the long-haul and want to see what long-term marketing can do, we’re happy to show you.

We recommend having 1-2 reoccurring 15-minute meetings a month between your company’s representative and our marketing staff. This will help us to get approvals, hear any ideas you have, and ensure we’re all on the same page with your marketing expectations. Then from there, we do all the heavy lifting!

Account-based marketing is a proven marketing tactic. However, results can take 3 to 12 months to show true results. We find clients who are long-term focused get the best results. If you prefer your marketing to be more reactionary to trends and current marketing events, then we’re likely not the firm for you.

Does your company consistently need something produced within a short deadline window? Then we’re likely not a good fit. Often companies with consistent “fires” don’t fulfill their true marketing potential, since our focus gets taken away from the established marketing strategy.

Sales and marketing need to work hand in hand. It’s important that we get your sales team’s buy-in since we will be working to assist its sales goals. However, we’re not a sales team and would perform very poorly as such, so if you’re looking to hire a sales team, we’re not the firm for you either.