Marketing Matters
A podcast by FUSE Marketing
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Creating an Effective Podcast
Podcasting is a complicated, expensive, and time-consuming process. But in a world with so many podcasts, how do you make yours stand out amongst all the noise?
Previous Episodes
Stop thinking like a consumer for your B2B marketing
In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts sit down to discuss the differences between B2C (business-to-consumer) versus B2B (business-to-business) marketing. They begin by defining B2C and B2B marketing and then discuss...
If you’re just going to a conference, you’re doing it wrong.
It’s conference season. Whether you’re attending or exhibiting, there’s so much more to a conference than just being there. In this episode of Marketing Matters, Lina and Sarah break down the various things you should do before, during, AND after...
You have a website. Now what?
Lots of companies get stuck after step 1 – building a website. But, just because you have a website doesn’t mean you’ll automatically get any visitors. It’s not 1992, after all! So, how can you start generating web traffic in 2023? Join Lina and...
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