There are many misconceptions about small business and B2B marketing. In this episode, Lina and Sarah break down the 4 most common misconceptions they’ve seen. Is marketing only for large businesses? Are marketing and advertising the same thing? Is marketing really expensive? Do you need a marketing plan? Find out the answers in this episode! Listen now.
The 4 misconceptions:
- Marketing is only for large companies.
- Marketing is too expensive for small businesses.
- Marketing is only about advertising, which doesn’t apply to my B2B.
- I don’t need a marketing plan because I’m small.
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