Season 2, Episode 5
Stop thinking like a consumer for your B2B marketing

Mar 6, 2023

Lina Adams and Sarah Roberts sit down to discuss the differences between B2C (business-to-consumer) versus B2B (business-to-business) marketing. They begin by defining B2C and B2B marketing and then discuss why the two need to be treated differently within the business world. Then, they explain the contrast between account-based marketing and inbound marketing within B2B marketing.  
In today’s episode of Marketing Matters, Lina Adams and Sarah Roberts sit down to discuss the differences between B2C (business-to-consumer) versus B2B (business-to-business) marketing. They begin by defining B2C and B2B marketing and then discuss why the two need to be treated differently within the business world. Then, they explain the contrast between account-based marketing and inbound marketing within B2B marketing.    

Highlights: 

  • The difference between B2C and B2B marketing  
  • Account-based marketing vs. inbound marketing 
  • How do B2B marketing and sales work together? 
 

Resources from the episode: 

Reference Episode: What marketing and the military have in common     Follow us!  Instagram  LinkedIn  Facebook    Be sure to subscribe and leave a comment or review!  See you on the first Monday of next month!  Marketing Matters is brought to you by ADV Marketing – Everyone has a story worth telling. Let’s tell yours. 

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