Enhancing Engagement for Energy Professionals

Empowering Women in Energy with Marketing Assistance

The Houston chapter of a global organization of energy professionals dedicated to nurturing women’s career and leadership development while expanding their network sought assistance for a range of marketing initiatives. The organization wanted to raise awareness of its events and deliver visually appealing, engaging digital and print material to prospective and current members. To measure this goal, engagement rate across all social media platforms was evaluated. To achieve these results, focus was placed on social media platforms (e.g., LinkedIn, Facebook, Twitter), digital and print media (e.g., Prospectus, flyers, etc.), photography, and videography. The Houston chapter continues to experience significant increases in engagement, impressions, and followers.

Promoting Networking & Development Opportunities

As a global not-for-profit organization, every minute and every dollar counts, so proper resource allocation and streamlined strategies are essential to effective marketing. The organization’s primary goal was to educate prospective and current members on opportunities for networking, leadership advancement, and professional development of women. The following tactics were used to accomplish their objectives:

• Streamline project requests via an internal management system
• Manage various social media platforms to promote opportunities, post event highlights, and showcase sponsors and board members
• Curate and craft design elements in diverse print and digital materials
• Photograph and record speakers and members engaging at luncheons and networking
• Create baseline templates to enhance scalability and promote customizability in an efficient manner